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Flipkart to acquire online travel technology company Cleartrip

Wednesday 21 April 2021 11:38 CET | News

Flipkart has announced the acquisition of Cleartrip, an online travel technology company.

According to the press release, Flipkart will acquire 100% of Cleartrip’s shareholding, as the company further enhances its investments to strengthen its digital commerce offerings for customers. Under the terms of the agreement, Cleartrip operations will be acquired by Flipkart. 

Furthermore, Cleartrip will continue to operate as a separate brand, retaining all employees while working closely with Flipkart to further develop technology solutions to make travel simple for customers. 

According to the company's officials, the initiative comes to diversify and expand to new areas of growth, as the investment will help strengthen Flipkart's wide range of offerings for customers, while providing improved travel experiences for customers.


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Keywords: Flipkart, acquisition, ecommerce, customer experience
Categories: Payments & Commerce | Ecommerce
Countries: India
This article is part of category

Payments & Commerce