The companies claim to have launched a distribution solution, under which the latter's distributors are listed as marketplace sellers on the former's ecommerce platform. As such, via this collaboration, consumers can order different combos of Tata food and beverage items such as tea, coffee, spices, pulses, and nutri mixes from Flipkart's shopping website. With this partnership, the two companies aim to cater to the needs of Indian consumers for essential food supplies and help maintain social distancing.
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