Flexa acquires Drop Party to deliver marketing services for merchants

Friday 10 June 2022 10:36 CET | News

US-based digital payments network Flexa has acquired Drop Party, a marketing technology company that creates customer experiences via live events, performances, and online campaigns.
Drop Party will join the suite of Flexa product offerings and will bolster Flexa’s commitment to merchants, facilitating creative promotional campaigns. Under the Flexa umbrella, the Drop Party team will continue to focus on supporting new drop parties that further connect fans and Flexa merchants, evolve loyalty platforms, and integrate new technologies like NFTs and instant digital payments. Terms of the transaction were not disclosed.

Founded in 2020, Drop Party aims to deepen the relationship between a brand and a fan, allowing them to own a piece of the experience in the form of high-quality products. Drop Party manages services from end-to-end including design and sourcing, production, fulfillment, and customer service.

Flexa provides merchants and developers with integrations for digital currency acceptance that are fast, affordable, and completely fraud-proof. Founded in 2018, Flexa’s mission is to make payments more efficient and accessible for people all over the world. 

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Keywords: NFT, merchant, partnership, ecommerce, ecommerce platform
Categories: Payments & Commerce
Companies: Drop Party, Flexa
Countries: United Kingdom
This article is part of category

Payments & Commerce

Drop Party



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