Facebook shifts ecommerce strategy, closes Gifts shop

Wednesday 30 July 2014 14:13 CET | News

Facebook has revealed plans to close its 2-year-old Gifts shop, as the social network starts testing other ways to allow consumers to buy products on its website.

Facebook Gifts opened in 2012 as a way for users to buy gifts. The service stopped selling physical goods after a year, offering only gift cards from more than 100 merchants.

In recent news, Facebook is testing a ‘Buy’ button that will enable users to purchase goods from merchants without leaving the app.

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Keywords: Facebook, Gifts shop, ecommerce, gift cards
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce