Its goal is to increase ecommerce volumes. The European single market is the EU being one territory, without any internal borders or regulations to block the free movement of goods and services.
EU4Digital is an initiative that wants to harmonise digital markets and help to eliminate barriers to online services. Last year, it started activities to further harmonise ecommerce between the European Union and the Eastern partner countries. And now it’s launching a pilot between Armenia, Azerbaijan, Georgia, and Germany to increase online retail volumes.
With the pilot, EU4Digital wants to strengthen the ecommerce ecosystem and increase volumes. One of the solutions is to establish national virtual warehouses and databases of local goods, so ecommerce players can automatically exchange information about sales, customs, and delivery.
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