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Daniel Wellington, Bambuser to introduce live video shopping in emerging markets

Monday 7 December 2020 12:47 CET | News

Live video shopping provider Bambuser and Sweden-based luxury brand Daniel Wellington have partnered to launch and expand Live Video Shopping into new markets.

Daniel Wellington and Bambuser, which both have their headquarters in Sweden, are joining forces in a global partnership to roll out Live Video Shopping into new emerging markets with a strong social media presence.

After working with live shopping in China, one of Daniel Wellington’s main markets, the company now chooses for the first time to roll out the concept to other key markets using Bambuser's proprietary Live Video Shopping technology.

Daniel Wellington will launch its live shopping concepts, all developed in-house, on three continents simultaneously. The company has chosen India, Mexico and Germany – three strategic countries with a loyal and well-performing influencer community.

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Keywords: Bambuser, livestreaming commerce, ecommerce, social commerce, merchants, luxury
Categories: Payments & Commerce | Ecommerce
Countries: World
This article is part of category

Payments & Commerce