According to the press release, since the onset of COVID-19, the ecommerce industry in China has grown significantly and an increasing number of consumers prefer to have goods delivered directly to their home. Today, as COVID-19 restrictions are eased and consumers begin to return to normal shopping habits, this preference for on-demand consumption remains unchanged.

Consequently, Dada Group developed its on-demand retail services, empowering and creating value for its partners. Dada Group has a presence in first through fourth-tier cities and consumption patterns in lower-tier cities are different from those in first-tier cities. Consumers in lower-tier cities tend to have lower incomes, but face minimal pressures from housing loans and living expenses. Price-sensitive consumers also seek quality products and young people in lower-tier cities have spending power like those in first and second-tier cities.

Furthermore, Dada's on-demand retail platform, partners with more than 100,000 merchants nationwide to provide high-quality products, ensuring consumer demand across a variety of categories. Dada Now, Dada's local on-demand delivery platform, offers one-hour delivery services for high-quality goods to consumers in lower-tier cities.