The company experienced the highest boost in their ecommerce sales during April 2018, when its online business jumped by 43.1%.
Costco has invested in its delivery capabilities, expanding its same-day fresh delivery services through Instacart.
While that business only represents a small percentage of the total company, the company is seeing positive results in exiting markets and some markets located further from the retailer’s brick-and-mortar.
In terms of ecommerce efforts, Costco plans to improve its online merchandising services with hot buys and buyer picks as well as buy-online-pick-up-in-store. The ecommerce business has also allowed previously seasonal items to be sold over a longer period of time.
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