COS, the H&M-owned fashion brand is joining Alibaba’s Tmall platform for China’s consumers. This move onto Tmall is meant to bring the brand’s core wardrobe essentials to a wide audience across Mainland China.
Besides this, the brand is set to launch a standalone website, as well as to open a physical flagship in Shanghai, in October 2018.
COS entered the Chinese market in 2012 and now it has 28 bricks-and-mortar stores in the region.
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