COS partners with Chinas platform Tmall

Thursday 20 September 2018 14:15 CET | News

COS has announced the partnership with Tmall to launch a digital storefront in October 2018.

COS, the H&M-owned fashion brand is joining Alibaba’s Tmall platform for China’s consumers. This move onto Tmall is meant to bring the brand’s core wardrobe essentials to a wide audience across Mainland China.

Besides this, the brand is set to launch a standalone website, as well as to open a physical flagship in Shanghai, in October 2018.

COS entered the Chinese market in 2012 and now it has 28 bricks-and-mortar stores in the region.

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Keywords: ecommerce, fashion, COS, Tmall, China, Shanghai
Countries: World

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