Coronavirus concerns see a surge in online grocery shopping – Nielsen study

Friday 6 March 2020 10:49 CET | News

Australian consumers are going online to stockpile groceries as concerns grow around the coronavirus, according to analysis by Nielsen.


Nielsen Homescan research of the four weeks to 22 February shows online grocery sales up 45% as consumers limit exposure to crowds in-store. The Nielsen numbers show a sharp rise in online sales of basic foodstuffs including pasta (+76%), eggs (+72%), canned meals (+71%), tea (+62%), rice (+58%), flour (+55%) and shelf-stable milk (+50%). Nielsen says products that come off factory lines or go through distribution systems in virus-impacted countries could also face logistical issues.

The analysts from Nielsen also explained that managing stock levels will be critical as continuous out-of-stocks will result in shoppers store switching to get the products they need; while brand loyalty could be affected as shoppers are forced to select items outside of their usual repertoire or manage their household budget to sacrifice impulse spending and non-essential items.

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Keywords: Nielsen, online shopping, ecommerce, coronavirus, COVID-19, Australia, procurement, distribution, grocery shopping, online grocery shopping
Categories: Payments & Commerce
Countries: Australia
This article is part of category

Payments & Commerce