ByteDance expands e-shopping platform in Europe

Monday 6 December 2021 13:07 CET | News

Chinese multinational tech company and the developer of TikTok, ByteDance, has announced the launch of its shopping app Fanno in Europe.

ByteDance first introduced its new e-commerce app before Black Friday 2021 and is now available in four selected markets in Europe - Germany, Italy, Spain, and the UK.

The new shopping app Fanno is looking to explore the world of e-commerce by offering cost-effective products to users around the globe. With an average rank of 240th most downloaded app on iOS devices, Fanno gains terrain especially among the young crowd, more susceptible to online shopping. 

The platform currently runs a series of promotions that allows users to choose a discounted product that costs under USD 0.0155, free shipping, and discount coupons for further shopping. 

However, according to ByteDance representatives, Fanno operates independently and separately from TikTok and TikTok Shopping, which currently runs partnerships with Block (former Square), PrestaShop, and Shopify. 

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Keywords: shopping, expansion, online shopping, mobile payments, online platform, ecommerce
Categories: Payments & Commerce
Countries: Europe
This article is part of category

Payments & Commerce