The purpose of this partnership is to empower MSMEs to build, grow and scale their online store.
With the integration of Razorpay’s payment processing capabilities into Bluehost’s ecommerce hosting plans, MSMEs will get an integrated payment infrastructure in order to build, run and scale a successful online store. According to Razorpay, MSMEs, which were a fairly underserved market until recently, play a significant role in the country’s economic growth today. Their shift to the digital space during the last 16 months and the rate at which MSMEs have become comfortable with online presence, continue to up the demand for digital payments.
The pandemic has boosted digital adoption and rapidly changed the way how consumers prefer to shop and pay. In response, MSMEs continue to move their operations online as a majority of their payments (72%) happen through digital mode today as compared to cash (28%), reveal the findings of the MSME survey by Bluehost in June 2021.
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