The partnership aims to accelerate the development of Auchan’s ‘phygital’ commerce in Russia. The parties also intend to strengthen positions on the food retail market. The areas of cooperation will or already include:
A joint ecommerce service (involving both food and non food products);
Jointly developed dark stores (starting from 2022);
Joint marketing campaigns;
Deliveries to B2B customers, including a dedicated loyalty programme (starting from 2022);
A white-label Auchan ecommerce site run by SberMarket.
To enhance customer interaction, SberMarket will help 'introduce a service for efficient order assembly and delivery.’ SberMarket will use dedicated cash lines where items will simply be QR-scanned.
The Paypers is the Netherlands-based leading independent source of news and intelligence for professional in the global payment community.
The Paypers provides a wide range of news and analysis products aimed at keeping the ecommerce, fintech, and payment professionals informed about the latest developments in the industry.
Current themes
No part of this site can be reproduced without explicit permission of The Paypers (v2.7).
Privacy Policy / Cookie Statement
Copyright