According to InternetRetailer, Prime members are allowed to use the Amazon Fresh service without paying additional delivery fees on orders over GBP 40. The delivery is promised to arrive in a two-hour window, although Amazon stated that the service is usually as fast as same-day when orders are placed before 9 pm. At the same time, the minimum order threshold has been reduced to GBP 15 from GBP 40.
Therefore, Prime members in 300 postcodes in London and the South East, including Surrey, Hampshire, Hertfordshire, and Bedfordshire will be able to order food from dairy products, fresh meat, fish, fruit and vegetables to household essentials and general groceries from brands including Booths, Whole Foods Market, Pepsi, and Danone and specialist producers including Gail’s Artisan baker, C. Lidgate and Paxton & Whitfield.
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