Alibaba, Youku Tudou working on target ads technology for online shoppers

Tuesday 26 August 2014 14:39 CET | News

Youku Tudou, a Chinese video streaming online platform, has developed a joint project with Alibaba in order to offer users videos with embedded pop-up ads and links to buy items on an Alibaba stores, according to Youku Tudou, cited by Yahoo Finance.

Victor Koo, Youku Tudou chief executive officer, has informed that the company is working on a current technology which can support the advertising functionality and that ads may resemble the floating text and links that sometimes appear within what YouTube clips display, which are annotations integrated by the videos creator.

Such ads, for example, make up 8.3% of revenue for the online platform Tencent.

Alibaba has already bought a 16.5% stake in Youku.

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Keywords: China, Alibaba, Youku Tudou, target ads, technology, online shoppers, annotations, Customers
Categories: Payments & Commerce
Countries: World
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