Jumia, the largest ecommerce operator in Africa, has just closed operations in Tanzania a week after is shuttered business in Cameroon, as per Quartz news.
The company claims the need to “focus resources” on other markets as part of an “ongoing portfolio optimization effort.”
This means that Jumia now operates in just 12 of Africa’s 54 countries, with Egypt and Nigeria counting as its largest markets.
Like the shutdown in Cameroon, Jumia’s operations in Tanzania ceased abruptly. Last week, the company had claimed that it had no plans to pull out of more African markets.
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