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Adidas to increase ecommerce activity as 70 percent of its global stores remain closed

Wednesday 29 April 2020 15:30 CET | News

Adidas has made plans to increase its online presence as more than 70% of its global stores remain shut during the COVID-19 pandemic.

On 27 April, the company posted a 19% decline in net sales to EUR 4.7 billion for Q1 of 2020, after the COVID-19 outbreak bought sales to a near standstill in some parts of the world. According to Business Insider, Adidas emphasised the importance of ecommerce acceleration in its business model and it plans to strengthen this area.

Adidas’ Q1 net income fell 97% versus the same period in 2019 to EUR 20 million, impacted by significant revenue declines in China since the end of January as well as in Japan and South Korea at the end of March.

Following the uncertainty around store reopenings, the company would be unable to provide an outlook for the full year. However, there are plans to sequentially reopen stores throughout May and June, although this would be dependent on local realities, Business Insider concluded.


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Keywords: Adidas, ecommerce, trading environment, COVID-19
Categories: Payments & Commerce | Ecommerce
Countries: World
This article is part of category

Payments & Commerce