As per the information detailed in the press release, Uqudo’s collaboration with Tamara focuses on improving the financial landscape of the GCC by elevating digital transactions within the BNPL sector. With its operations based in the Kingdom of Saudi Arabia and a large partner merchant base across the GCC, Tamara aims to enhance the region’s shopping, payments, and banking sectors. Operating in the BNPL landscape, the company was one of the first to secure a permit from the Saudi Central Bank for BNPL services, while also being the region’s first fintech unicorn.
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