Paysafe leverages Snowflake's technology for data insights and analytics

Friday 26 February 2021 11:43 CET | News

Paysafe has revealed it is leveraging technology from Snowflake to achieve data insights and deliver enhanced customer experiences by tapping into artificial intelligence and ML data models. 

Paysafe’s aim is to transition to a fully cloud-based approach for its payment services including its Skrill and NETELLER digital wallets, its eCash solutions paysafecard and Paysafecash, and its payment processing solutions in North America and Europe.

The data models powered by Snowflake’s platform support Paysafe’s identification of consumer trends, the personalisation of its services, fraud prevention and KYC initiatives. In addition, the complete managed service provided by Snowflake enables Paysafe to obtain a single customer view across its range of alternative payment methods.

Snowflake is helping data scientists at Paysafe access structured and semi structured data from one consolidated source, making it easy to find, consolidate, clean, and use more of the company’s data assets. 

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Keywords: Paysafe, Snowflake, KYC, partnership, artificial intelligence, machine learning
Categories: Fraud & Financial Crime
Countries: World
This article is part of category

Fraud & Financial Crime