Most US consumers want more information on data breaches

According to a new research from the Zix Corporation, 84% of Americans said the best way for retailers to maintain consumer trust after a data breach is to immediately send out a notification and keep consumers informed throughout the investigation process.

Findings reveal that 92% said they believe a company should have to report a data breach to their entire customer base, no matter the size of the breach. 70% of consumers said they stay up-to-date about data breaches, but only 51% considered themselves knowledgeable about cybersecurity.

With regards to how data breaches have impacted consumers, 49% of respondents said they have not changed the way they shop after the major data breaches of 2014, while 60% say they still trust retailers to protect their card information.

The survey was conducted on a batch of 500 people between the ages of 18 and 75.

the paypers logo

The Paypers is the Netherlands-based leading independent source of news and intelligence for professional in the global payment community.

 

The Paypers provides a wide range of news and analysis products aimed at keeping the ecommerce, fintech, and payment professionals informed about the latest developments in the industry.

 



No part of this site can be reproduced without explicit permission of The Paypers (v2.7).

Privacy Policy / Cookie Statement

Copyright