LaterPay Introduces new cross-device, cross-platform identity solution for publishers

Friday 18 May 2018 11:46 CET | News

LaterPay has introduced its Merchant User ID (MUID) system, a new solution that enables publishers to identify users across all devices and platforms.

LaterPay is a technology company that provides a payment infrastructure that allows users to access publishers’ content without having to pre-enter payments information.

LaterPay’s MUID solution integrates first-party publisher data and combines cookies with a proprietary algorithm to assign publishers’ users unique, anonymous identifiers for re-targeting purposes. Users will no longer have to register on every new device or platform, which in turn helps publishers provide consistent experiences across all devices and platforms and generate more revenue.

In addition, publishers can personalize the user experience with custom rewards and incentives based on a user’s consumption behavior. Unlike other systems, MUID is permanent and the user tokens never expire. LaterPay’s MUID solution is compliant with the General Data Protection Regulation (GDPR) in Europe.

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Keywords: LaterPay, identity authentication, payment options, identity solution for publishers
Countries: World