Simona Negru
11 Feb 2020 / 5 Min Read
With this, the company is flipping the script on fraud management from just blocking bad transactions to empowering organisations to unlock previously untapped revenue streams through delivering personalised user experiences. Moreover, Identity Trust brings the ability to establish a real-time level of trust for each identity behind every interaction, including payments, account creation, and login events.
Kount’s Identity Trust Global Network provides adaptive fraud prevention through AI that links identity trust data. The company’s solution uses unsupervised and supervised ML, and delivers accurate identity trust decisions in milliseconds, customised to the business’ ideal outcomes. In addition, the User Experience Engine enables automated decisions and reduces manual reviews, while also allowing the flexibility and control to refine policies that result in higher sales conversion, more customer retention, and help build brand reputation. Kount’s self-service analytics provide in-depth insight into customer behaviour and trends to detect complex fraud and segment a customer base to personalise user experiences and model potential outcomes.
With Kount’s Identity Trust Global Network, companies report achieving the following:
Simona Negru
11 Feb 2020 / 5 Min Read
The Paypers is the Netherlands-based leading independent source of news and intelligence for professional in the global payment community.
The Paypers provides a wide range of news and analysis products aimed at keeping the ecommerce, fintech, and payment professionals informed about the latest developments in the industry.
Current themes
No part of this site can be reproduced without explicit permission of The Paypers (v2.7).
Privacy Policy / Cookie Statement
Copyright