Financial institutions lose EUR 5.7 bln annually due to poor onboarding

Wednesday 24 February 2021 14:44 CET | News

Research shows that financial institutions are wasting at least EUR 5.7 billion every year due to poor customer onboarding and abandonment.

The analysis by P.A.ID Strategies for Signicat shows that this year’s report was the worst for the industry since it debuted in 2016, with 63% of consumers in Europe abandoning financial applications in 2020. This is a sharp increase of 23% from the abandonment rate in 2019. 

By making conservative estimates of the cost of customer acquisition including advertising, sponsorship and promotion, personnel wages, and customer support—and allowing for multiple applications by the same person, the research conservatively estimates that at least EUR 5.7 billion is wasted each year. 

Commissioned by Signicat, the Battle to Onboard survey was conducted by Sapio Research in 2020 and consisted of an online questionnaire completed by 4500 adults with a bank account, credit card and an insurance policy; 1,000 in the UK and 500 in each of Belgium, Germany, Sweden, Norway, Finland, Denmark, and the Netherlands.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: Signicat, digital onboarding, digital banking, survey, financial services
Categories: Banking & Fintech
Countries: Europe
This article is part of category

Banking & Fintech