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Fakespot launches feature to protect consumers from scam websites powered by Shopify

Thursday 18 February 2021 11:41 CET | News

Fakespot has revealed the launch of Fakespot Guard for Shopify Stores – a feature aimed to protect consumers from scam websites powered by Shopify. 
The aim of this solution is to improve transparency on sites like Amazon, Best Buy, eBay, Sephora, and Walmart, as well as to give shoppers a Fakespot Guard grade to flag potential problems with sellers on Shopify, as this ecommerce platform is used by more than a million businesses.

Fakespot Guard alerts users visiting Shopify stores that have potential problems so shoppers can make a more informed decision prior to a purchase. This feature gauges site trustworthiness using AI and proprietary algorithms, while analysing data associated with the site, which includes reviews and ecommerce data, and returning one of four grades:

  • Approved: no issues that indicate fraudulent activity detected;

  • New Seller: newly launched site without enough data to warrant a Caution or Warning grade;

  • Potential Seller Issues: reports of fraud or operational practices similar to known fraudulent sites detected;

  • Warning: hallmarks of ecommerce scam sites detected, such as poor customer reports and scam transaction data.


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Keywords: Fakespot, product launch, Fakespot Guard, Shopify, scams, fraud, sellers, AI, ecommerce
Categories: Securing Transactions | Digital Identity, Security & Online Fraud
Countries: World
This article is part of category

Securing Transactions