Fakespot Guard alerts users visiting Shopify stores that have potential problems so shoppers can make a more informed decision prior to a purchase. This feature gauges site trustworthiness using AI and proprietary algorithms, while analysing data associated with the site, which includes reviews and ecommerce data, and returning one of four grades:
Approved: no issues that indicate fraudulent activity detected;
New Seller: newly launched site without enough data to warrant a Caution or Warning grade;
Potential Seller Issues: reports of fraud or operational practices similar to known fraudulent sites detected;
Warning: hallmarks of ecommerce scam sites detected, such as poor customer reports and scam transaction data.
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