Facebook rolls out facial recognition for users control over their digital identity

Thursday 28 December 2017 11:06 CET | News

Facebook has launched a new facial recognition-powered feature that can inform individuals when photos of them are uploaded to the social media platform without their knowledge.

Thus, the social media tech company appears to be acknowledging growing user demand for more control over the digital identities. As a result of introducing the new functionality, users can make choices such as whether to tag themselves, leave themselves untagged, or reach out to the person who posted the photo if they have concerns about it.

Furthermore, the company plans to build an expansion of this system that aims to alert a user when someone else tries to use their image as a profile photo, a feature meant “to prevent people from impersonating others on Facebook.”

A related issue is privacy, and in rolling out the new feature, Facebook’s users “gave feedback that they would find it easier to manage face recognition through a simple setting,” and thus Facebook has implemented a simple on/off control for this tool, according to FindBiometrics.

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Keywords: facial recognition, biometrics, digital identity, Facebook, online security, fraud prevention, social media
Categories: Securing Transactions | Digital Identity, Security & Online Fraud
Countries: World
This article is part of category

Securing Transactions