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Equifax to acquire Kount for USD 640 mln

Monday 11 January 2021 11:11 CET | News

Equifax, a global data, analytics and technology company has signed a definitive agreement to acquire Kount, a provider of AI-driven fraud prevention and digital identity solutions, for USD 640 million.

This acquisition will expand the Equifax worldwide footprint in digital identity and fraud prevention solutions, helping businesses better engage with their customers while combating fraud with the Kount Identity Trust Global Network, a risk-based authentication platform.

The Kount Identity Trust Global Network uses AI to link trust and fraud data signals from 32 billion digital interactions, 17 billion unique devices, and five billion annual transactions across 200 countries and territories. As more signals are collected and combined with Kount’s AI-driven analytic insights, they become more predictive, helping to prevent digital fraud and protect against account takeovers in real time while enabling personalized customer experiences.

The full suite of Kount products, including: Kount Command for ecommerce fraud prevention with the Ominiscore AI-driven transaction safety rating; Kount Control for account takeover prevention and digital account protection; Kount Data on Demand for advanced analytics and actionable customer insights; and Near Real-Time Chargeback protection are powered by the Identity Trust Global Network and will be integrated into the Equifax Luminate Platform. Luminate is a fraud platform that orchestrates multiple solutions with machine learning to provide risk managers with insights to help manage fraud decisions across the consumer account lifecycle.

The transaction is subject to customary closing conditions and regulatory review, and is expected to close in the first quarter of 2021.

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Keywords: Equifax, acquisition, Kount, ecommerce, fraud prevention, digital identity, security, digital trust, authentication
Categories: Securing Transactions | Digital Identity, Security & Online Fraud
Countries: United States
This article is part of category

Securing Transactions