The retailer sought several new trademarks in December 2021 that show it intends to make and sell virtual goods such as electronics, decor, toys, sporting goods and personal-care products.
The applications also shows that the retailer studies how to participate in the metaverse, a virtual world that blends aspects of digital technologies. The applications were among a flurry the company filed on 30 December, including three under Walmart Connect — the name of the company’s existing digital advertising venture — for a financial exchange for virtual currency and advertising.
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