According to American multinational investment bank Morgan Stanley, the total NFT market could reach USD 56 billion by 2030, with luxury brands profiting from digital collaborations in the metaverse and prompting more companies to embark on the NFT journey to gain digital recognition.
Starting 24 January 2024, fans of the two attire brands can register with a digital wallet to create and mint NFTs by submitting a photograph and using a filter created by a digital artist. The project will choose 3,000 contributors who will own IP rights to their individual NFTs and will be part of the Adidas and Prada project launch.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now