The new service allows creators and brands to attach images, music, video, or other metadata to a token on their own platform. The official launch marks a step in the company's attempt to create a full suite for brands that wish to release their own digital assets, to become what it previously called the ‘Amazon Web Services for NFTs.’
Companies already signed up include Fox Corporation, Creative Artists Agency (CAA), Universal Pictures, Death Row Records, the United Kingdom-based luxury store Selfridges, lifestyle and gaming platform FaZe Clan and music producer Timbaland’s Beatclub.
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