The exchange plans to scale its operations internationally using Aelf’s enterprise-oriented blockchain platform. Founded in 2012, Amaten has grown to capture 40% of Japan’s gift card exchange volume and takes in approximately USD 110 million in revenue annually, according to CoinDesk.
By converting gift cards to digital assets managed by Aelf’s platform, the company aims to transform the way gift cards are issued, purchased and exchanged. Aelf’s blockchain will provide an immutable record of a gift card’s issuance and any exchanges of ownership, thereby increasing the transparency of Amaten’s platform.
The exchange also suggests that blockchain may reduce the amount of gift cards that go unspent.
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