BRD has over 10 million global customers which will be able to continue to transact normally, though users will eventually have an optional migration path to self-custody with Coinbase Wallet, which will include a ‘special gift’.
The price of BRD’s utility token, Bread (BRD), rocketed about 500% from USD 0.16 to about USD 0.96 following the announcement of the acquisition.
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