Wirex, a UK-based full-stack crypto card issuer and Banking-as-a-Service (BaaS) provider, has announced a strategic partnership with Utorg, a global fintech company building consumer and business infrastructure for the stablecoin economy.
Through the partnership, Utorg will embed Wirex's card issuance and banking infrastructure into its consumer platform, enabling its more than two million users across 190-plus countries to spend digital assets at merchants worldwide through a Wirex-powered payment card.
The integration is delivered through a single API connection to the Wirex BaaS stack, providing Utorg with non-custodial virtual and physical debit cards with Apple Pay and Google Pay support, EUR and USD IBAN accounts with SEPA Instant and Faster Payments connectivity across more than 30 countries, real-time crypto-to-fiat conversion at point of sale with no prefunding requirements, and integrated yield opportunities on idle balances with compliance and risk management controls.
Product model and market positioning
Utorg's consumer application combines self-custodial wallets, instant crypto purchase capabilities, and embedded financial tools. The Wirex BaaS integration extends that ecosystem by enabling users to spend digital assets across more than 80 million merchants in over 130 countries, from within the same environment where they manage their crypto holdings. The partnership advances Utorg's stated goal of making digital assets practical for everyday use by combining self-custody, global payments, and local financial rails in a single consumer experience.
The partnership adds Utorg to Wirex's BaaS client roster, which includes Cardano, Simple App, COCA, Chimera Wallet, and Collective Memory.
Talking about the move, Daniel Rowlands, General Manager of Onchain Finance at Wirex, said the BaaS platform enables builders like Utorg to focus on their product rather than assembling payment infrastructure from scratch. Expanding on this, Eugene Petrakov, Co-founder of Utorg, said the partnership extends Utorg's bridge between the traditional financial system and the stablecoin economy into global everyday spending.
