Royal Bank of Canada may look into blockchain for loyalty program
According to American Banker, McKay suggested that RBC was currently looking for ways to introduce its customers to the technology, and that it felt a loyalty program was the best fit at this time.
Notably, RBC was one of 13 major banks that announced a partnership with distributed ledger startup R3CEV in September 2015. R3 that has so far attracted 25 of the worlds largest financial institutions.
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