This strategic partnership seeks to holistically augment the Woolworths Group gift card programme and support its journey toward digital transformation with Qwikcilver’s platform and solutions suite.
With the Gift Card industry landscape shifting from physical to digital, this collaboration with Qwikcilver enables Wpay to serve their customer needs in the growing digital gift card space. It also helps expand the gift cards offering through online and offline merchants and distributors across Australia and New Zealand.
The gift cards brands in operation include Woolworths Supermarket, BIG W, Countdown, Dan Murphy’s, BWS, EG Fuel, ALH, and the popular Wish Gift Card which is redeemable across all the above brands.
Officials from Qwikcislver said that they are delighted to expand their presence into Australia and New Zealand through the partnership with Wpay. They have seen strong growth in digital gifting in recent years as both retail and corporate segments are experiencing a significant increase in demand from consumers across different segments and age groups. Their digital-first prepaid and gift card issuing platform, with its infrastructure and their operational expertise, help to deliver innovative products, solutions, and services to brands, retailers, and enterprises.
Qwikcilver's highly scalable platform delivers 24x7 uninterrupted service processing at very high TPS during the peak season. The company’s real-time bulk order management system delivered significant operational efficiencies and shrunk the delivery timelines tremendously, as per the press release.
Representatives from Wpay noted that partnering with Qwikcilver has helped accelerate their digital product range. The team (Qwikcilver) shares the same focus they do on providing solutions that are readily available for customers to choose from.
Wpay is a retail payments platform. Originally developed for the Woolworths Group, Wpay is now available for merchants across Australia. The company’s understanding in how customers connect through payment experiences at scale and its focus on developing positive payment experiences help merchants to grow their business and move beyond payments. Wpay is a comprehensive merchant platform that can be tailored and will continually evolve to meet clients' changing needs, helping deliver augmented customer experiences.
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