Visa USA Contactless Cards Ready To Go

The platform is designed to deliver speed and convenience by making the purchase process faster and easier, while offering all the same security protections the industry has come to expect from the leader in payments. Visas Contactless employs industry-standard technology to deliver a secure application specific to the payments marketplace that transmits payment information over extremely short distances to a contactless reader at the point of sale. To use, cardholders simply hold their card briefly near a secure reader at checkout, instead of swiping it. All other aspects of the contactless transaction are handled in the same way as a traditional Visa transaction. After successful trials in several regions of the world, we feel we have the right solution and this is the right time for Visa to make contactless technology available in the U.S. market, said Elizabeth Buse, executive vice president, product development and management, Visa USA. We want to make sure our Members and merchants have the ability to offer current innovations to their customers, if they choose to do so. Visa USA advocates that the industry adopt a brand-neutral contactless indicator to identify contactless cards, key fobs and devices, and to convey to cardholders where contactless cards are accepted. This will simplify the point of sale for merchants and will allow financial institutions to brand their contactless programs as needed.