Visa and Ascenda partner to deliver loyalty programmes in Asia Pacific

Reward programmes continue to evolve as consumer preferences and behaviours change, in line with larger trends on how people shop, according to the press release. The development of ecommerce has created new habits and opportunities to engage before, during and after the transaction. Ascenda and Visa data suggests. that increased role that data plays in the average consumer’s day has led to greater expectations around receiving personalised rewards instead of a general set of benefits. And during the Covid-19 pandemic, traditional benefits like air miles have been less easily used.