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News

Visa and Ascenda partner to deliver loyalty programmes in Asia Pacific

Tuesday 24 August 2021 12:34 CET | News

Visa has teamed up with Ascenda, a Singapore-based loyalty technology company, to offer banks and fintechs a new solution to get loyalty programmes and rewards across Asia Pacific.

Implementation of the new platform is possible because the integration points required for new loyalty solutions are removed. By leveraging Visa’s latest API services, Ascenda authenticates customers securely and identifies payment transactions that are eligible for rewards with minimal action required from the issuer. The Visa-Ascenda rewards solution is being rolled out progressively across Asia Pacific.

Reward programmes continue to evolve as consumer preferences and behaviours change, in line with larger trends on how people shop, according to the press release. The development of ecommerce has created new habits and opportunities to engage before, during and after the transaction. Ascenda and Visa data suggests. that increased role that data plays in the average consumer’s day has led to greater expectations around receiving personalised rewards instead of a general set of benefits. And during the Covid-19 pandemic, traditional benefits like air miles have been less easily used.

 


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Keywords: Visa, loyalty programme, partnership, API
Categories: Payments & Commerce
Companies:
Countries: Asia
This article is part of category

Payments & Commerce

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