Snapdeal and BOB Financial launch co-branded RuPay credit card

Tuesday 25 January 2022 14:05 CET | News

India-based pure-play value ecommerce platform Snapdeal has announced its partnership with bank BOB Financial and the National Payments Corporation of India (NPCI) to launch a co-branded credit card.

The partnership aims to boost the adoption and usage of credit cards among the online buyers from India’s smaller cities towns, as Snapdeal receives over 72% of its orders from outside tier 1 cities, from buyers living in T2 cities with less than 1 million inhabitants.

The credit card will feature contactless technology and will be available on RuPay’s online platform starting from March 2022. It will offer reward points, cashback, and other benefits to the users while shopping on Snapdeal and on all other online and offline transactions. 

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Keywords: partnership, credit card, NPCI, contactless payments, SMEs, ecommerce, online platform
Categories: Payments & Commerce
Companies: BOB Financial, NPCI, Snapdeal
Countries: India
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Payments & Commerce

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