According to the press release, between 1 October 2020 and 31 March 2021, Mastercard cardholders who are not active Instacart Express members will be eligible to receive 2 free months of an Instacart Express Membership (valued at approximately USD 20) when signing up for an annual Instacart Express membership (USD 99 per year) enabled with an eligible Mastercard card as their default payment method. The feature is available to all US-issued Mastercard products, including credit, debit, small business, and prepaid cards.
The initiative comes as the COVID-19 pandemic transformed consumer behaviour and has driven the need for safe, touch-free experiences across the retail and merchant landscape, in addition to accelerating preferences for digitally driven services such as online grocery and meal delivery. Therefore, ecommerce sales doubled in April and May of 2020 compared to 2019, according to 'The Shift to Digital', the first of Mastercard Recovery Insights, which helps businesses and governments better manage the risks presented by the pandemic. In fact, grocery sales grew by 9.2% in May 2020 across online and in-store.
Furthermore, Instacart partners with more than 400 national, regional, and local retailers to offer delivery and pickup of fresh groceries and everyday essentials from more than 30,000 stores across 5,500 cities in North America. With an Instacart Express membership, customers have access to unlimited free delivery on all orders of USD 35 or more, as well as a reduced service fee.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now