Pliant, a business-to-business (B2B) credit card platform that allows businesses to optimise their payment processes, announced the closing of more than EUR 18 million in Series A extension financing, led by PayPal Ventures. This brings Pliant’s total Series A financing to more than EUR 50 million.
This additional financing comes on the heels of solid performance in 2023, when Pliant more than doubled its annual revenues, with continued strong momentum in 2024. The company has successfully passported its Electronic Money Institution (EMI) license to 25 countries across the European Economic Area (EEA), allowing Pliant to not only issue cards in these countries, but also to provide additional financial products and services that serve the unique regional needs of their customers.
Officials from Pliant said they are happy to welcome PayPal Ventures as a new shareholder, and they’re looking forward to continuing to grow the company as they expand into new markets, starting with the UK.
Pliant’s cards-as-a-service (CaaS) product allows partner businesses to launch their own credit card programs to serve their customers, adding a new revenue stream and increasing customer retention. The product has seen success with its early partnerships with tech companies like Candis and mobilexpense, as well as with banks. Pliant will look to continue expanding its go-to-market strategy and development with this product in 2024.
Pliant will now pursue expansion outside the EU for the first time, starting with the UK. To facilitate its expansion, Pliant has developed multi-currency capabilities and can now offer its services in 11 currencies. This will allow customers to be billed in the same currency in which the transaction was paid, which is particularly useful for companies with significant transaction volumes in non-EUR currencies.
Also commenting in this development, representatives from PayPal Ventures said Pliant has emerged as a prominent player in B2B payments in continental Europe, thanks to its next-generation, multi-tenant credit card-as-a-service platform that allows easy integration via application programming interfaces or embedded user interfaces. They are happy to be backing the company on their growth path.
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