Nicole Carroll to Lead Business Development for Cubic Card Services Group

Nicole Carroll has joined the Cubic Transportation Systems as vice president of Card Services, bringing more than 14 years of experience in the card and financial services sector including the hugely successful Oyster Card, the worlds largest multi-modal smart-card-based fare collection system. Oyster was delivered to London by the TranSys consortium, led by Cubic and EDS (Electronic Data Systems). In Carrolls new role she will pursue business opportunities for expanding the companys smart-card-based technology and fare collection systems expertise to add new products and services offerings, including parking, tolls, taxis, event ticketing, concessions, retail and security access control. Carroll will have global responsibility for identifying and evaluating new smart card applications that can evolve from Cubics core transportation-related customer base including market analysis, proposal development, and participation in industry meetings and conferences through speaking opportunities and committee memberships. Carroll was responsible for all marketing activities on the Oyster Card program, including brand development, strategy, marketing communications, public relations and business development for distribution channels and co-brand partnerships. Her previous experience placed her in senior roles at leading global companies such as Citigroup, Visa and SearsCard, where she developed extensive knowledge of the consumer and banking markets in the United States and Europe and was instrumental in launching several card programs, including the highly successful co-branded Mall/VIP card which was voted the number one new co-brand of 1997 by Kiplinger, the worlds best-known personal finance and business management publisher. She received her bachelor of arts in international economics and international relations from Georgetown University, where she was elected student government treasurer and served as the alumni-giving coordinator.