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Mastercard to introduce special cards for the visually impaired people

Wednesday 27 October 2021 11:56 CET | News

US-based payment processing company Mastercard has launched an accessible card standard designed to help partially sighted and blind people, called the Touch Card.

As most cards have moved to flat designs without embossed numbers or names, Mastercard came up with a means for the visually impaired people to easily identify the type of card they are using – credit, debit, or prepaid.

The company’s new products are part of their inclusivity strategy that could reach up to 2.2 billion people around the world with sight problems or blindness, according to company estimates. Thanks to Mastercard’s tactile solution, clients can correctly orient the card to know which type of payment card they are using. The new Touch Card prepaid cards come with a triangular notch, while the credit card ones are designed with a round notch.

All cards have been designed to meet the international standards regarding ATMs and point-of-sale terminals, so that visually impaired people could enjoy a safe and simplified shopping and payment experience. The concept has been endorsed and vetted by VISIONS/Services for the Blind and Visually Impaired in the US.

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Keywords: product launch, Mastercard, credit card, ATM
Categories: Payments & Commerce | Cards
Countries: United States
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Payments & Commerce






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