Mastercard reveals new app to offer card benefits

Thursday 9 January 2020 10:45 CET | News

Mastercard has unveiled a new augmented reality (AR) app that allows cardholders see, explore, and access the benefits of their Mastercard.

As per the J.D. Power 2018 U.S. Credit Card Satisfaction StudySM, rewards drive consumer satisfaction with cards, however, only a third of credit card holders completely understand all the benefits available to them. By using augmented reality, the new Mastercard app puts benefit information front for cardholders, which can be easily accessed with their mobile device.

When launched, the app will allow cardholders to scan their Mastercard in order to start the session. Cardholders will see three portals, representing the three categories that Mastercard benefits fall into: Experiences, Everyday Value, and Peace of Mind. They can tap the related portal to launch a fully immersive 360-degree experience, which brings that area to life. The app will be available in the App Store (for iPhones) in the US in Q2 2020.

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Keywords: MasterCard, launch, Augmented Reality, cards, credit cards, rewards, mobile app
Categories: Payments & Commerce
Countries: World
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