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MasterCard rebrands World Signia card product as World Elite

Thursday 20 October 2011 14:10 CET | News

MasterCard has rebranded World Signia, its product for high net worth consumers, which will now be known across Europe as World Elite.

With the rebranding, MasterCard has enhanced the World Elite Privileges Programme which includes global travel, more than 5,000 luxury hotels, private jets and lifestyle experiences from major global brands.

In the UK, the World Elite Privileges Programme will also be available to cardholders through MasterCard’s recently launched ‘Priceless London’ portal, part of the company’s global Priceless Cities programme, which grants MasterCard cardholders access to London’s museums, theatres, music, restaurants, retail and attractions.

World Signia cards are currently issued in the UK by RBS, NatWest, Coutts and Barclays.


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Keywords: MasterCard, World Signia, World Elite, cards, World Elite Privileges Programme
Categories: Payments & Commerce
Companies:
Countries: World
This article is part of category

Payments & Commerce