This partnership will enable Alviere’s enterprise clients to issue branded cards to their customers in the European Economic Area and the UK, leveraging the market opportunity for embedded finance, expected to grow to USD 7.2 trillion globally by 2030, according to the press release. Alviere will be operating as an Electronic Money Institution and Principal Member Card Issuer across the region.
Commenting on the partnership, representatives from Alviere stated that for brands in Europe and around the world, providing financial services means uncovering untapped opportunities. Embedding financial products under their brand into their existing business, products, and to their existing customer base, has emerged as an important strategy for growth and customer retention.
By partnering with Marqeta, Alviere’s embedded finance platform is becoming better equipped, delivering an array of financial products and services for European businesses to help augment any brand's relationship with customers, while increasing revenue and customer lifetime value.
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