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Gemplus Joins Forces With Plastkart for Smart Card Production in Turkey

Thursday 6 November 2003 22:26 CET | News

Gemplus and Plastkart have entered into a strategic partnership for the local production of smart cards. The agreement aims to deliver Gemplus card technology to the Turkish market via Plastkarts flexible local production facilities.Following an earlier successful collaboration in the production of memory PhoneCards, which resulted in the achievement of the highly demanding TU4 certification, both companies are pleased to intensify their relationship. Gemplus will work closely with Plastkart to provide the necessary technological support to enable Plastkart to produce smart cards for use in financial and governmental applications. Gemplus will deliver modules with related Operating Systems and the necessary know-how to meet the most stringent business needs. Plastkart will embed the modules and print the card bodies in its 6000 square metre high-tech factory in Silivri-Istanbul. With pressure to comply with the new EMV standard, which specifies that all magnetic stripe banking cards need to be replaced by smart card-enabled cards, rapidly gathering momentum, the Turkish market presents a huge potential for Plastkart. Banking cards have become powerful marketing tools that can run several secure applications, such as loyalty schemes, e-purse and e-banking among others. Today, about 40 million payment cards are in circulation on the Turkish market. As the widespread use of information technology has changed the way governments communicate with their citizens, smart cards have also emerged as the solution of choice for public organisations to identify and authenticate individuals. Throughout a nation, state or city, governments can rely on smart ID solutions to identify citizens and their rights in order to deliver services enabling cost, time and resource savings. With 70 million inhabitants, the Turkish market presents huge opportunities for Plastkart which, with the aid of Gemplus worldwide field proven technologies, is now able to offer each Turkish card issuer a tailor-made solution.

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Categories: Payments & Commerce | Cards
Countries: World
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