According to the press release, Barclays will become the exclusive issuer of Gap’s co-branded and private label credit card programme in the US beginning in May 2022. In addition, Gap and Barclays will issue the co-branded credit cards on the Mastercard payment network.
As part of Gap Power Plan 2023, the company is focused on enhancing its rewards programme to attract new customers and create enduring relationships to turn its customers into lifelong loyalists. In September 2020, Gap launched a new programme across the US and Puerto Rico, with branded expressions across each of its core brands: Navyist Rewards, Gap Good Rewards, Banana Republic Rewards, and Athleta Rewards. The relaunched credit card programme will be a key component of the new rewards programme.
Besides, Gap continues to innovate its loyalty and payments capabilities to drive customer engagement and increased frequency including through recently launched partnerships with Afterpay and PayPal.
More details will be provided to existing cardmembers in the coming months regarding the transition to the new card programme in 2022.
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