According to the press release, in a survey conducted in 2020, it was noted that 73% of global Millennials prefer a metal card over a plastic one. To support financial institutions in delivering the premium payment experience demanded by this demographic, IDEMIA is introducing its Smart Metal Art offering.
The Smart Metal Art range offers contactless capabilities on both sides of the card. It also enables a large variety of graphic printing capabilities that can be combined with exposed metal features and extended tactile technology.
Furthermore, Emirates Islamic, a Islamic bank in the United Arab Emirates (UAE), has chosen to collaborate with IDEMIA for a commemorative smart metal credit card in celebration of the United Arab Emirates’ 49th National Day. The free-for-life exclusive Emirates Islamic Emarati Credit Card branded with the iconic UAE Nation Brand ‘Seven Lines’ logo offers the bank’s Emirati customers a range of unique travel and lifestyle privileges.
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