The first launch phase of the browser extension is designed for Synchrony's General Purpose credit cards on Chrome desktop browsers with the intention to scale the capability to more Synchrony credit cards if successful.
The extension has a dual purpose: boosting sales for Synchrony at their merchants and simplifying the customer experience for consumers and ensuring a swift and seamless online shopping journey. Synchrony General Purpose cardholders can install the extension from the Chrome Web Store. After authentication, they receive a tokenized virtual card number for secure online payments.
Officials from Synchrony said they are committed to rapidly innovate to stay competitive as market demands evolve. This innovation provides a seamless way for merchants to make online checkout easier and more secure for their customers, driving more sales.
This concept was developed during a ‘Bolt Session,’ a one-day rapid prototyping sessions that includes a cross-functional approach to innovate a solution focused on solving a specific problem, with Synchrony's Product Incubation Team.
Synchrony's Incubation Team is focused on building products and solutions to meet the needs of high impact trends that accelerate business transformation – working at the intersection of strategy, design, and technology. Using a data-driven approach and intelligent workflows, the team rapidly designs, builds, and tests a Minimum Viable Product (MVP). Through a toolbox of ideation methodologies, the team builds products for partners and cardholders to test, experiment, and use. The goal is to understand the impact emerging technologies will have on how people will live their lives in the future. In the past year, the team has explored use cases for trends like Generative AI, Web 3, and embedded finance.
Synchrony is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Their experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoor, pet and more.
The company has an established and diverse group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations, and healthcare service providers, which they refer to as their partners. They connect their partners and consumers through Their dynamic financial ecosystem and provide them with a diverse set of financing solutions and innovative digital capabilities to address their specific needs and deliver seamless, omnichannel experiences.
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