MegaFon-Moscow to Implement Amdocs CRM Solution

The Amdocs CRM solution will seamlessly integrate with existing billing and operational infrastructure of the MegaFon-Moscow network, allowing the operator to enhance client service, and increase customer loyalty, growth and profitability. Amdocs CRM consolidates all client data into a single, unified platform, fully integrated with existing pre-paid and post-paid billing systems. All customer service employees will have access to timely and up-to-date customer data, enabling them to respond quickly to customer requests and to provide a high level of customer service in line with global standards. As a result, MegaFon-Moscow is moving toward implementing an integrated customer management strategy. This approach enables the company to realign corporate resources, increase operational agility and place the customer at the center of its business – ultimately delivering a superior customer experience which will create stronger customer relationships. Complex development and testing of the Amdocs CRM solution was completed in December 2004. The launch of the unified platform for all MegaFon-Moscow call centers, customer service offices and internal departments is to be completed in the first quarter of 2005.