Alibaba International announces pilot launch of AI suite

According to officials, small and medium-sized (SMEs) involved in global commerce face various challenges, including language and cultural barriers, high marketing and user acquisition costs, and talent shortages. The AI suite intends to simplify global operations for SMEs, as it addresses their needs in areas such as content localisation, customer service, and marketing, with the objective of facilitating higher conversion rates and operational efficiency for businesses.

Currently, the suite supports 18 languages and, with its multilingual, content localisation, and marketing capabilities, Aidge aims to assist businesses to combat language and cultural issues while also minimising the difficulties that SMEs face in acquiring design, marketing, and customer service talent.

Data from Alibaba International’s internal application of Aidge showed that the AI suite is capable of enhancing order conversion, consumer satisfaction, and time efficiency for SMEs. The APIs currently provided by Aidge cover aspects including:

• Consumer insights with customer feedback analysis and selling point extraction;

• Content localisation for products that cover text and images;

• Multilingual live chat, shopping assistant chatbot, and customer service chatbot;

• Several design templates that provide marketing creatives or exhibits for product showcasing;

• Automated search engine optimisation and marketing message generation.
  
  

Already deployed on ecommerce platforms operated by Alibaba International, Aidge provides several AI agents that can support enterprises in sales conversion, customer enquiry, request management, and search engine optimisation. The suite is currently being pilot tested by the ecommerce platform Daraz, which intends to launch an enhancement to its Daraz Instant Message feature. Aidge’s AI tool offers efficient communication between buyers and sellers through AI-generated prompts. By automating the process, customers receive an improved shopping experience, while sellers can enhance their online operations. Furthermore, Daraz intends to integrate more of Aidge’s AI capabilities to meet the requirements of its users.

Alibaba International introduced Aidge’s services to merchants operating on its ecommerce platforms and intends to serve more SMEs through collaborations with SaaS partners. Currently inviting SaaS partners and ISVs to participate in pilot testing, the company plans a staged rollout by region by the end of 2023. 

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